Friedhelm Rothweiler
Consulting · Marketing · ConceptIn marketing since 1991, working for aesthetics and healthcare, consumer goods and tourism. As head of marketing and managing director he knows how messages land with an audience.
Together with you and your team, we tell what makes your business special and why your clients trust you. Nobody needs camera experience: we make sure everyone feels comfortable, looks good and carries the story.
Whether your customers explain why they trust you or your employees why they like working for you: the approach is always the same, and it suits any company with something to tell.
Who we are and how we workA good film starts long before the first day of shooting. That is why Director’s Cut brings together two people who look at the same question from different sides: what should a film make its viewers feel?
In marketing since 1991, working for aesthetics and healthcare, consumer goods and tourism. As head of marketing and managing director he knows how messages land with an audience.
Self-employed photographer and filmmaker for more than 20 years. He has filmed in the Vatican and behind the scenes at Munich Airport, and always asks what an image is needed for.
For years we have worked together on concepts for films with a message and adapted them for social media. With Director’s Cut we now also produce together, from the first idea to the finished film.
Every film rests on three pillars: concept, shoot and edit. The concept carries everything else. We start by listening, so that the people on camera never have to act.
We listen: to you and to the people who will appear in the film.
From that we develop a story with a clear structure and a message that sticks.
We refine the concept together with you until you sign it off.
Only then do we plan the shoot, plus a dedicated B-roll plan so every topic gets the right pictures.
We shoot, edit and go through the review rounds with you.
In the first meeting and the interview we learn what drives you. On the shooting day you are not facing strangers.
You do not memorise a script. We guide you with questions, and your answers in your own words carry the film.
Light, camera and sound are our job. You focus on what you have to say, and we focus on making sure you look good doing it.
We shoot as long as a high-quality result needs, and no longer. We agree the scope with you in advance, so everything stays predictable for you.
A main film for your website, YouTube and presentations, shot and finished to cinema standards.
Cameras approved by Netflix for its own productions: a true 4K sensor, more detail in highlights and shadows, natural skin tones.
Every shot is graded individually and matched into one consistent look that fits your brand.
A clear arc: situation, turning point, resolution. Whoever starts watching wants to know what happens next.
One shoot, two formats. We plan the vertical version on set so it works on its own for Instagram, TikTok and Reels.
How long it takes from the first meeting to the finished film depends on the scope. We set the schedule together with you.
We will find out together in a first meeting at your premises.
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