CSArts "We Are" Commercial Commercial Filmmaking
With the success of the Orange County School of the Arts (OCSA) celebrating over 30 years of bringing an exceptional arts education to Santa Ana, the leaders of the school saw an opportunity to bring this model to other communities in Southern California. Starting with San Gabriel Valley, the first California School of the Arts, or CSArts, opened its doors.
With plans of expanding further, there became a need for a quick web-focused commercial to get the word out to the new community. Being a unique school, the team focused on highlighting the elements that students love the most. Each of these were portrayed by students in the framework of the ubiquitous slogan, “We Are CSArts” which is seen and heard at many of the school’s touch points online and in-person.
This commercial was the 60 second version which was produced along with 30s and 15s versions.