When it comes to marketing in the digital age, it’s critical to identify what your brand wants and needs are, and how to best find solutions to those while avoiding the common hurdles. Luckily, the solutions are all easily attainable.
We can otherwise refer to these as “goals” of companies in general. The top three are:
- Increase lead generation (61%)
- Improve lead nurturing (57%)
- Increase sales revenue (47%)
What may or may not come as a surprise is that companies this year are more interested in leads rather than sales; the idea of course is to have more conversions from the leads that in turn increase sales revenue, but this shows where the effort is going.
These are the issues that get in the way of reaching what is desired by the majority of the companies polled. The top three are:
- Lack of time, resources, and budget (18%)
- Consistent messaging and brand awareness (13%)
- Lead development (8%)
It shouldn’t come as a surprise that the number one hurdle is not having the time, resources, or budget to effectively employ a marketing strategy. From our clients, we hear the most often is how they didn’t have any background knowledge that teams like us exist specializing in automotive. It’s uncommon for stores to have the equipment, budget, and crews necessary to get up to speed. That’s where we’ve found the solution to eliminate the biggest hurdle and get our clients straight to what they want to achieve.
Make It Happen
The three marketing channels that offer the most opportunity next year are:
- Social media marketing (46%)
- Email (37%)
- Website (37%)
Looking at what performs well with garnering attention, video ranks high. The best performers across the board are explainer videos and product feature videos at a nearly 60% performance rate. Knowing that, we believe implementing video and photo content on the above outlets will help reach the goals of digital marketers today.
To have another little plug ourselves, we have helped dealers meet their goals met on their desired marketing channels all the while bypassing the common hurdles such as budget and resources. Our packages supply clients with a myriad of tools that can be implemented in websites, social media pages, and emails alike. We aim to cover lead generation, nurturing, and sales with content such as product videos, vehicle photography, and personalized follow up email videos. If you’re considering hiring an in-house producer or social media manager versus a vendor, we invite you to visit the next blog post to see the differences we’ve noticed having been on both sides of the coin.
Knowing the above, we hope you can help yourself to finding a strong solution to your business’s digital marketing goals. If you have any questions, please feel free to reach out to us at firstname.lastname@example.org
Source: DMA Research 2016 Statistical Fact Book