There’s no doubt that companies across the board are adopting social media outlets for getting themselves out there. To apply a study, social media marketing actually offers the greatest opportunity above any other channel. That doesn’t mean you need it though.
The biggest setback for keeping up on social media is time and money. Having an in-house social media manager can be expensive, and adding the responsibility to someone’s job description may stretch time availability. These are problems we aim to reduce by taking care of our clients’ pages at a lower cost though (part of our services).
On the flip side, social media can help out with generating a following or fan-base, advertising, and helping out with credibility. Using Facebook as an example, the page can be the hub for videos, photos, reviews, discussions, contacts, and offers. Upload photos, videos, post articles, engage with your audience, push incentive offers, and monitor your reviews coming in. It’s without a doubt one of the best ways to centralize and publicize. The next best is your website, but this isn’t living on social media where your potential leads spend their time; it’s offsite.
But this doesn’t mean you need it though. But is it a good idea? Yes.
Source: DMA Research 2016 Statistical Fact Book