Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students’ parents reveals that students now make 70 percent of their purchases themselves.
If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product and service to appeal to the lifestyle of the students.
If you have not yet considered this demographic, it is time to start reaching out!
Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook, Instagram, and Twitter. These are the right places to introduce brands to young people. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this, and implementing text alongside photos or videos will be the grounds for generating a following.
However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support.
Social media is definitely a great platform for engaging students and spreading the word. The trick is sustaining an engaging social media page they’ll want to keep up with.
As Millennials have proven to be receptive to video and photo content growing up with sites like YouTube, they’ve also become critical on quality. Interest and credibility will diminish with poor, uninteresting content, so as your company builds up their social media pages, be sure to fill it with content your audience will want to see.